Ellie Penistone

I'm a freelance graphic and web designer with over 30 years of experience, specialising in the equestrian industry. Throughout my career, I’ve had the pleasure of working with some of the most respected names in the business, including Fairfax Saddles, Kent & Masters, Thorowgood, Prolite, Jaguar Saddles, Mattes, Flyaway, FMBS, and The Horse Bit Shop. From logo design, packaging, and trade stands to fully responsive websites, show centre platforms, event banners, and full monthly magazines — I cover every aspect of design, both digital and print. Whether you're launching a new brand or need ongoing creative support, I’m here to help elevate your presence in a highly competitive market. As a passionate equestrian myself — actively involved in showjumping and dressage — I understand your audience better than most. This insight allows me to connect brands authentically with riders, owners, and professionals across the equestrian world. I love working closely with clients to bring their vision to life and push their businesses forward with design that delivers results.